Rules and ethics
Technical SEO audit tools UK: what to test before you buy
A test-first framework for technical SEO audit tools UK agencies can compare, covering crawl trials, licence questions, hreflang and structured data checks.
Topic
schema markup
Foundations
Structured data markup for UK local businesses: schema types that matter
How UK local businesses should use LocalBusiness and Organisation schema, including Royal Mail postcode formatting and Companies House registration numbers.