Audience research
How technical SEO audience research improves audits
Use technical SEO audience research to scope audits, choose evidence, prioritise fixes and present findings to the people who approve or implement them.
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Audience research
Audience research
Why technical SEO buyer personas need data, not guesswork
Build technical SEO buyer personas from documented sources: search demand, performance data, lawful interview notes and internationalisation rules.
Audience research
Technical SEO competitor research: build a weighted scoring rubric first
How to run technical SEO competitor research: build a weighted scoring rubric, verify crawl evidence, check governance and test the rubric with buyer interviews.
Audience research
Nine questions to ask in technical SEO customer interviews
Nine question areas for technical SEO customer interviews, from the buying trigger to the implementation constraint, plus inclusion criteria for recruiting.
Audience research
Survey tools for technical SEO stakeholder research
Survey tools for technical SEO stakeholder research: which platforms host forms or supply respondents, how sample source affects quality, and what to check.
Audience research
How to choose an audience for technical SEO audits
A practical framework for defining a technical SEO audit audience, using occupation data, training signals, regulation and discovery calls to guide audit scope.