Rules and ethics
CMA technical SEO audits: claims and evidence
CMA technical SEO audits need evidence when reports support a sale. Learn how consumer-protection and advertising rules affect claims, comparisons and outcomes.
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Rules and ethics
Rules and ethics
Scottish technical SEO and regulatory differences to plan for
Scottish technical SEO means planning for Holyrood bodies, the Equality Act 2010, WCAG 2.2 and distinct Edinburgh and Glasgow site patterns.
Rules and ethics
Public sector technical SEO checks for UK websites
Public sector technical SEO checks for UK websites, with the 2018 accessibility regulations, WCAG 2.1 AA, named audit tools and a launch checklist.
Rules and ethics
How ICO guidance shapes technical SEO audits for UK teams
Technical SEO audits must now evidence ICO and UK GDPR compliance across analytics, cookies and tooling, or teams risk enforcement action and lost trust.
Rules and ethics
Cross-border technical SEO for UK firms after Brexit
Cross-border technical SEO for UK firms after Brexit: ICO transfers, HMRC billing, ccTLD strategy, hreflang and duplicate content across EU markets.
Rules and ethics
Bilingual URL structure in Wales: prefix, domain or parameter
Bilingual technical SEO Wales starts with the URL pattern: compare path prefixes, separate domains and parameters, then see how hreflang and migration follow.
Rules and ethics
A technical SEO checklist for Cardiff media and public bodies
Cardiff technical SEO for media and public bodies covers bilingual hreflang, Welsh Government standards, WCAG 2.2 and Core Web Vitals checks.
Rules and ethics
How to compare technical SEO quotes by scope
Technical SEO agency pricing UK: compare quote structures by scope and delivered days, so audits, retainers and packages are not treated as like-for-like.
Rules and ethics
Technical SEO audit tools UK: what to test before you buy
A test-first framework for technical SEO audit tools UK agencies can compare, covering crawl trials, licence questions, hreflang and structured data checks.
Rules and ethics
Technical SEO advertising rules explained for England
A checklist of the advertising, data protection and crawling rules that apply to technical SEO claims, audits and reporting in England, with regulator sources.
Rules and ethics
Technical SEO data protection starts with what your tools collect
A guide to technical SEO data protection in the UK: what crawl, log and analytics tools collect, how UK GDPR and PECR apply, and a rubric for vendor checks.
Rules and ethics
A written technical SEO disclosure policy or an ad hoc approach?
Choose a written technical SEO disclosure policy or an ad hoc approach, with UK scope, PECR, ICO cookie guidance, sample wording and six drafting steps.
Rules and ethics
Technical SEO: checking UK rules and standards
A practical technical SEO source-checking method for UK audits, covering data protection, consumer law and accessibility duties.
Rules and ethics
Technical SEO rules and ethics explained for UK audits
A UK guide to technical SEO rules and ethics, covering data protection, advertising claims, accessibility duties and disclosure in audit reports.