Audience research
How technical SEO audience research improves audits
Use technical SEO audience research to scope audits, choose evidence, prioritise fixes and present findings to the people who approve or implement them.
Topic
buyer personas
Audience research
Why technical SEO buyer personas need data, not guesswork
Build technical SEO buyer personas from documented sources: search demand, performance data, lawful interview notes and internationalisation rules.
Audience research
Nine questions to ask in technical SEO customer interviews
Nine question areas for technical SEO customer interviews, from the buying trigger to the implementation constraint, plus inclusion criteria for recruiting.